Change management, also known as change management, refers to the systematic approach used by a company or organization to implement changes. These changes can be diverse in nature - from the introduction of new technologies and the adaptation of business processes to structural changes within the organization.

The aim of change management is to make the transition as smooth and efficient as possible to ensure that everyone involved can accept the changes and implement them successfully.

What is change management needed for?

Change management is needed to ensure that changes within an organization are not only planned but also effectively implemented. Change can bring many challenges, such as resistance from employees, misunderstandings about the need for change or insufficient resources for implementation.

These challenges can be identified and overcome through a structured change management process, which ultimately leads to greater acceptance and successful change.

Why is change management so important?

Change is inevitable in today's fast-paced business world. Companies must continuously adapt to new market conditions, technologies and customer needs in order to remain competitive.

Without effective change management, change can be chaotic and inefficient, which can lead to confusion, frustration and ultimately failure of the change initiative. Change management ensures that everyone involved understands why the change is necessary, what their role in the process is and how they will be supported to successfully implement the change.

What change management methods are there?

There are various methods and models that can be used in change management to structure and guide the change process. Some of the best known are

  1. ADKAR model: Prosci's model focuses on five phases: Awareness (awareness of the need for change), Desire (desire to support the change), Knowledge (knowledge of how to implement the change), Ability (ability to implement the change) and Reinforcement (reinforcing the change to make it permanent).
  2. Kotter's 8-step process: John Kotter's approach comprises eight steps, ranging from creating a sense of urgency to anchoring the new approaches in the corporate culture.
  3. Lewin's change management model: This model consists of three phases: Unfreezing (thawing the current processes), Changing (implementing the change) and Refreezing (freezing the new processes).
  4. Strategyzer Value Proposition Design: This method helps to understand the needs and wishes of customers and to plan and implement changes on this basis.

How does change management help me when introducing new technologies or processes?

The introduction of new technologies or processes can often be met with resistance as employees have become accustomed to existing systems and may be skeptical of change. Change management helps to overcome this resistance by ensuring that:

  • Early communication: Employees are continuously informed about the upcoming changes at an early stage and understand the reasons for and benefits of the new technologies or processes.
  • Training and support: Targeted training and ongoing support prepare employees for the new requirements and enable them to use the new systems effectively.
  • Commitment and participation: Employees are actively involved in the change process, which increases their acceptance and commitment.
  • Feedback and customization: The change process is continuously monitored and adjusted based on employee feedback to ensure that the change is successful.

What does the change management process look like?

The change management process usually consists of several phases aimed at systematically and structurally shaping change:

  1. Preparation: In this phase, the need for change is identified and a strategy is developed. This includes analyzing the current situation, defining the goals and planning the necessary steps.
  2. Planning: Based on the strategy, a detailed plan is drawn up that defines the specific measures, responsibilities and time frames.
  3. Implementation: The planned measures are implemented. This may include training, communication campaigns and the introduction of new technologies or processes.
  4. Monitoring and adaptation: The progress of the change initiative is continuously monitored and adjusted based on feedback and results.
  5. Reinforcement: Measures are taken to make the changes permanent and to ensure that the new approaches are anchored in the corporate culture.


Change management is a decisive factor for the success of changes within an organization. It ensures that changes are implemented in a structured and efficient manner, thereby increasing employee acceptance and commitment. By applying proven methods and models, companies can ensure that they remain competitive even in times of change.

Case study: Change management for developer self-service and knowledge database with Confluence and Jira Service Management

Discover how we helped a leading company revolutionize its development processes with a developer self-service portal and a central knowledge base. Learn how targeted change management increased user adoption and achieved efficiency gains.

Read our case study:

  • The challenges and solutions when introducing new technologies.
  • The role of Confluence and Jira Service Management in the implementation.
  • The impressive results of the transformation strategy.

📖 Read the full case study now and get inspired!