Atlassian / Linchpin Success Story
New redesign of User-Centered Intranet based on Linchpin
Hard facts of the project
Products used
Autoscaling Atlassian Confluence Data Center, Atlassian Crowd, Custom Developed SSO, Linchpin Intranet Suite, Advanced Image Gallery, Include+, k15t Translations, NewRelic, Elastic Stack, Kibana, Amazon Web Services, Docker, Kubernetes.
Solution and Methology
Development of an intranet based on Confluence and Linchpin. Individually developed Confluence Apps and Macros, integration into the company's own Identity Access Management System (IAM), corporate branding, technical project coordination and operational design.
About our partners
About BSH Home Appliances
The BSH Household Appliances GmbH is the largest manufacturer of household appliances in Europe and one of the world's leading companies in this industry. Around 40 manufacturing sites and a strong network of some 80 sales, production and service companies in around 50 countries form the foundation of BSH's customer-focused business model.
Being the first choice for consumers worldwide drives the company and its employees. With its exceptional brands, high-quality products and superior solutions, BSH aims to improve people's quality of life.
BSH Intranet Relaunch


BSH wins the Inkometa Award 2022 for best intranet!
BSH Hausgeräte has won the Inkometa Award for the best intranet in the category Social Intranet / Collaboration Intranet. The Inkometa Award is one of the most important prizes for internal communication in Germany and is awarded by SCM - School for Communication and Management.

Background of the project
In today's high-tech culture, information is spread across many places and most employees have little insight into what their colleagues are working on. This makes communication difficult and leads to limited collaboration. Linchpin and Confluence provide a technical solution that makes it easy for departments, teams and employees to share information and stay informed via an intranet.
Replacement of the existing intranet (SharePoint)
The goal of the project was Extend existing top-down intranet communicationto give not only the editorial team, but also every user the opportunity to contribute to a transparent and topic-centered intranet. For this purpose, a platform based on Atlassian Confluence was developed with the support of the software Linchpin which was adapted to the requirements of the BSH. Linchpin expands the basic functions of Confluence around the most important functions of a modern, social intranet. Until the new intranet was implemented, the company's own intranet was based on Microsoft Sharepoint.
The main problems in the old system were as follows:
- Only top-down communication was possible
- Access was only possible internally via the network
- There was no mobile access option or solution
- Content creation became very static and complicated to implement

USPs of the new intranet
At the forefront of the project, BSH had formulated USPs (Unique-Selling-Points) , which represent certain expected management characteristics of the new intranet in order to set it apart from other projects and from the competition as a unique selling point. These unique selling propositions included:
Personalized User Experience
The new intranet offers every user the possibility to configure and personalize the displayed content and profile according to his or her wishes (e.g. description of the field of activity, addition of profile pictures and deposit of contact data).
In addition, technical solutions have been implemented that make it possible to provide each user with content tailored to their department, team or location.
Social interaction and engagement
With the newly added social media features, users can comment, like and share news and posts as usual. All post interactions are also 100% transparent. In this way, B/S/H/ creates an open communication culture and enables direct feedback.
News from the management and specialist departments are weighted equally in the news stream. In this way, all users meet on the platform at eye level.

Breaking open silos
Many topics are dealt with by several departments at the same time, and communication barriers are avoided via the open intranet platform. The new intranet empowers teams to work together on strategic topics and thus drive projects and communication within the company more efficiently.
The role of DevOps in the intranet project
In the intranet projectt of the B/S/H/ are As a DevOps Best Practices were used. The integration of Continuous Integration & Deployment made it possible to release new features and updates to the code in a consistent cycle (daily/weekly).
Through quality control with Pull Requests and Feature Branch Test Systems ensures that all customizations work correctly. This way, it is possible to release features without a week's worth of tuning and to keep to the tight schedule.
The individual steps in the practical implementation of the project can be considered in the following video be considered in more detail.
Further information on the project is also available in the success story by init : BSH Household Appliances Digital Workplace
Further added value of the new intranet
The intranet is used in a company with more than 60,000 employees:inside actively used, and is thereby in 25 languages and 51 countries available. XALT provided a tailor-made solution especially for the BSH intranet project. This includes the creation of a custom theme for the intranet and the development of several Atlassian apps according to BSH's wishes.
- Visual design of the user interface based on the corporate identity of B/S/H
- Differentiation of the individual user groups into readers, editors and admins through updated user authorization management (IAM - Identity Access Management)
- The intranet as a growing and flexible product - active participation of the users for continuous improvement through feedback.
More information
Want to learn more about the Linchpin intranet success story? Feel free to contact us for a free consultation.
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