Product innovation and increased efficiency are top priorities in the modern business world. However, the strategies to achieve these goals often get lost in the day-to-day business. One of the biggest challenges for managers is linking strategy, goals, teams and resources. Success often fails to materialize because
- Strategic goals are often unclear or there are too many of them
→ 70% of the teams would like fewer but more precise targets (Atlassian, State of Teams). - Teams working in silos
→ 56% state that inconsistent planning tools make collaboration more difficult. - Prioritization and resource allocation fail due to lack of transparency
→ 64% of the teams feel "pulled in too many directions". - Lack of personnel hinders implementation
→ According to Deloitte, tech hiring remains stagnant. Efficiency is more important than ever.
The solution: The Atlassian Strategy Collection
Atlassian wants to provide leaders with its recently announced Strategy Collection a powerful solution package for organization-wide strategy planning. The collection combines three tools that digitize and link strategy, planning and implementation:

In this article, we show you what the individual apps have to offer and how they are coordinated with each other.
Focus: Strategy center for goals, work and budgets
Focus is the answer to the question: "What do we want to achieve and how well are we on track?"
With Focus, managers can see at a glance:
- Which strategic goals are set (e.g. OKRs)
- How the documented or planned work in Jira or Jira Align contributes to these goals
- How employee resources are currently distributed
- Where risks exist, including AI-supported recommendations
Highlights:
- Real-time transparency across all strategic areas
- Drill down to individual focus fields
- Integrated notifications (e.g. via Slack, Teams)
- Scenario planning and budget-return comparisons (available soon)


Talent: Strategic resource planning at the touch of a button
Talent is the answer to the question: "Are our best people really working on the most important goals?"
Talent (available from Q3 2025) focuses on workforce planning and ensures that the right people are working on the most important initiatives. It provides insights into employee skills, availability and team structure and uses AI functions to help identify skills gaps and optimize resource allocation.
What managers can do with Talent in future:
- Analyze and model org structures
- Making the distribution of competencies visible
- Make faster and more informed personnel decisions
Why is this crucial? 76 % of teams are not working on critical tasks, according to Fortune 500 CEOs. Talent management is becoming a lever for success.

Align: Strategy meets implementation
Jira Align is the answer to the question: "How well are we actually implementing our strategy and where is it breaking down?"
It is the central tool for strategic working and Project portfolio management at enterprise level and was specially developed for companies with complex organizational structures, multiple teams or product lines.
Jira Align builds a direct connection from top-level goals for specific tasks in Jira or other tools. It links:
- Strategic goals (e.g. OKRs, KPIs)
- with epics, initiatives, programs and teams
- and shows in real time how work contributes to strategic value creation at every level.
What managers can do with Jira Align:
- Portfolio management and identification of dependencies
- Plan capacities correctly
- Keeping track of progress and risks

The synergy: three apps, one strategic cycle
The strength of the Atlassian Strategy Collection lies in the seamless interplay of the three components:
Tool | Focus area | Benefit |
---|---|---|
Focus | Target definition & progress monitoring | Clarity & decision confidence |
Talent | Resource allocation & workforce planning | Efficiency & availability |
Align | Implementation & value creation (portfolio management) | Strategic implementation & ROI |
This creates a continuous cycle:
Goal setting → Planning → Resource allocation → Execution → Measurement
Conclusion: Turning enterprise strategy into measurable results
The Atlassian Strategy Collection is more than just a toolset. In an environment where speed, transparency and flexibility are crucial, the Collection offers a forward-looking framework for modern corporate management.
With the Atlassian Strategy Collection you will receive a future-oriented, scalable solutionto:
- Create clarity about priorities
- Using resources in a targeted manner
- Translate implementation into measurable results
Do you need help with planning and implementation? Then contact our XALT experts for strategic portfolio management.
FAQ - Frequently asked questions
What is the Atlassian Strategy Collection?
A suite of tools for leaders that combines strategy, planning and execution. It includes Focus, Talent and Align.
Who is it for?
Company managers, transformation managers, portfolio managers - everyone who is responsible for the central management of strategy and execution.
How does Focus differ from Align?
Focus provides an overview of goals and resources; Align enables the execution of comprehensive programs and initiatives.
Is the Talent App already available?
The release is planned for the second half of 2025. Early insights are already available via Atlassian's preview programs.