Atlassian is repositioning its product portfolio - away from stand-alone solutions and towards integrated, results-oriented solutions. Collectionswhich are designed to be AI-native from the outset. The focus is on Rovo as an agent level that automates work, connects context and noticeably relieves teams. At the same time, the Atlassian cloud platform continues to grow into a robust enterprise base: more scaling, clearer data sovereignty, better governance options.

In Part 2 of our update from Atlassian Team'25 Europe, we summarize the most important innovations with a focus on Collections and Cloud.

The "Collections": Bundling value for the System of Work

The "Collection" model represents Atlassian's strategic shift from individual products to integrated, results-oriented solutions. Each Collection comprises a set of selected applications and specialized Rovo agents tailored to the end-to-end requirements of a specific business function.

Software Collection: The AI-native SDLC

The newly introduced Software Collection is Atlassian's solution for a modern, AI-native Software Development Life Cycle (SDLC).

The collection includes the following components:

  • Rovo Dev
  • Bitbucket (both for source code management and for CI/CD pipelines)
  • Compass (a software component catalog)
  • DX, the newly acquired engineering intelligence platform.

Strategic objective: The main aim is to increase "developer satisfaction" by eliminating frictional losses, automating repetitive tasks and enabling developers to concentrate fully on their work, i.e. to remain in "flow".

Rovo Dev: Rovo Dev is now generally available and is the AI agent for the entire Software Developer Lifecycle (SDLC). It supports developers in planning, code generation, automated code review and bug fixing in CI/CD pipelines. It is directly integrated into the developer's workflow via the command line interface (CLI), IDE and Bitbucket and can soon be assigned directly from Jira issues.

Other important functions: The collection offers robust CI/CD automation with Bitbucket pipelines and comprehensive governance via Compass. The integration of DX is strategic as it provides quantitative metrics such as pull request cycle times, build failure rates and AI adoption rates that engineering leaders can use to measure and demonstrate the ROI of their tool investments to increase developer productivity to senior leadership.

New: Atlassian Software Collection for AI-native SDLC.

Service Collection: Unifying Service Management

The Service Collection marks a significant expansion of Atlassian's presence in the service management market and combines solutions for internal and external support.

This collection includes

  • Jira Service Management (JSM),
  • the new Customer Service Management (CSM) application,
  • Assets (now an app at platform level)
  • and the specialized agents Rovo Service and Rovo Ops.

Strategic objective: The Collection was developed to remove the traditional separation between internal support (for IT and HR) and external customer support and create a single, AI-powered platform for all service delivery processes.

Rovo Service & Rovo Ops: These agents are the engines of the new Service Collection. Rovo Service automates complex support processes for HR and IT teams, such as the coordination of a cross-departmental onboarding workflow for employees.

Rovo Ops brings AIOps capabilities to the forefront, performing root cause analysis for incidents, grouping alerts to reduce disruption and recommending response actions, integrating with key observability platforms such as Dynatrace, New Relic and BigPanda.

Other important functions: It Service Collection provides AI-powered employee support and advanced AIOps for IT operations via JSM and Rovo Ops. The new CSM app offers an AI-based omni-channel solution for external customer support, featuring seamless handovers between AI and human agents and integration with telephony systems such as Amazon Connect. With this launch, Atlassian is positioning itself as a direct competitor to established providers such as Zendesk and Salesforce Service Cloud. The key differentiator is the native, deep integration into the Jira development ecosystem, creating an unprecedented feedback loop from customer bug report to developer backlog.

New: The Customer Service Management app within the Service Collection is Atlassian's help center for external customer support. It bundles requests from email, chat and phone, lets AI pre-filter or transfer them to employees and records everything in Jira so that problems can be solved faster.

Teamwork Collection: Supercharging central collaboration

The Teamwork Collection adds a powerful AI layer to Atlassian's core collaboration suite to accelerate workflows.

The collection includes the core products Jira, Confluence and Loom, all of which are optimized by Rovo.

Strategic objective: Equip the collaboration tools used on a daily basis with AI-native functions that accelerate the process from the idea to the actual work result.

Important new functions: One outstanding function is "Create with Rovo" in Confluence, which allows users to create structured documents from simple input. Example: From meeting notes finished project plans with targets, tasks, KPIs, etc.

The Loom integration has been deepened to enable optimized bug reporting, where a video recording can automatically generate a Jira work item and Rovo can suggest updates to Jira issues based on the video content.

The Collection also offers the ability to assign Jira work tasks directly to AI agents, including third-party agents from partners like Canva and GitHub, as well as a new "Audio Briefings" feature in Confluence that synthesizes page content into a concise audio summary for on-the-go use.

New functionalities such as Create with Rovo, Rovo Project Management Skills and the Canva Agent relieve teams of tedious, manual tasks.

Strategy Collection: Connecting the C-Suite to Code

The Strategy Collection was developed specifically for company managers and offers a dynamic, real-time alternative to static strategic planning tools such as PowerPoint. This suite for managers includes Focus, Talent and Jira Align.

Strategic objective: Provide executives with a living strategy hub that directly connects the organization's overarching priorities to execution, talent allocation and financial investments on the ground.

Important functions: New enhancements include the "Funds in Focus & Talent" view, which provides real-time visibility of personnel and non-personnel spend in the context of strategic objectives. The introduction of "Strategic Events" creates a formal workflow for managing plan changes and course changes in the current cycle and ensures that adjustments are made with full context and history. Rovo enhances this collection with proactive risk analysis and recommendations.

Atlassian Strategy Collection: Focus (Strategy Planning), Talent (Knowledge Workforce Planning) & Align (Enterprise Planning) connect goals, work, budget (funds) and talent live. The new Funds View shows investments vs. budget in real time.

The Atlassian Cloud Platform: Built for Enterprise Scale and Trust

Underpinning all of these product and AI innovations is a massive, ongoing investment in the core Atlassian cloud platform, cementing its position as a robust, secure and scalable foundation for the world's largest organizations.

New limits in terms of scalability and provisioning

Atlassian has made significant progress to ensure that its platform can meet the needs of any organization, regardless of its size or regulatory complexity.

Massive scaling possible

The platform has reached important milestones in terms of scalability: Confluence now supports up to 250,000 users per instance, Jira 100,000 users and Jira Service Management 50,000 users. These figures show a clear commitment to enterprise use.

Isolated Cloud & Units

Two new deployment options have been announced to remove the final barriers to cloud adoption in highly regulated industries.

  • Isolated Cloudwhich is scheduled for general availability in early 2026, will provide a dedicated single-tenant infrastructure for customers with the most stringent data residency and compliance requirements.
  • Unitsis also planned for early 2026, allows large, complex organizations to create internal boundaries within their Atlassian instance, each with its own user directory, data policies and teamwork diagram. This is an important feature for conglomerates or global companies that need to comply with different regional regulations (such as GDPR) within a single organizational structure.

Improved data management: The platform's enterprise capabilities will be further strengthened by expanded data residency support for additional services, including Rovo and Analytics, as well as upcoming enhancements to backup and restore capabilities.

What does this mean for companies in concrete terms?

  1. Prioritize cloud switching
  2. Start AI where there are friction losses:
    • Rovo Search/Chat for knowledge access & content creation
    • Rovo Skills/Studio for automations & agents in real processes
    • CSM-Agent/JSM for Service & IT-Ops
    • RovoDev for dev teams (code, reviews, pipelines)
  3. Teamwork Graph & Assets to connect physical & digital objects with work & knowledge.
  4. Strategy/Talent/Focus to finally control investments, targets and capacities live (away from static decks).