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Atlassian training

Content is king training: 10 questions for effective content

Unleash the full potential of your content - make your messages clear, relevant and irresistible

Content is king: your training for targeted and effective content creation.

In our training course, you will learn how you can use clear and relevant content to address and engage your target group. For example, as part of change management when introducing new technologies in your company.

Why content is king training from XALT

Content Creation training addresses key issues in content creation and deals with the important questions:

Which target groups should be addressed?

How do I ensure that my content is relevant?

How do I reduce the excessive complexity of the content?

How do I structure my texts?

How do I find and create strong calls to action?

How do I achieve engagement in my content?

The goal: Create effective, targeted content.

Who is the Content is King training course suitable for?

The training is aimed at all employees who create effective content in a corporate context. 

This includes employees and editors who write texts for intranets, project and product managers who create user stories, product documentation and training materials, as well as communication managers, product marketing managers and many others.

Training objectives

These goals make it possible to create targeted and effective content that achieves the desired results.

Training content

Content is king training for companies
XALT Training Content is King

Get to know our content expert

Susanne, 20 years of practical experience in marketing and communication

We booked an on-site training course at XALT in Berlin and spent two days working intensively on the topic of Jira. I was grateful that we directly took up an existing use case of mine to create a self-service for our employees. We worked together in our test system, so that I only need a few finalizations to make it productive for us. The practical learning effects and the direct added value for Klopotek made this training particularly valuable for me.

Doreen Ramirez Cruz
Project Office (PMO) - Klopotek

Content is King Training - Format

The training can be carried out both on site and online in order to be able to respond in detail to the participants' questions. 

The training takes place on two consecutive days and offers space for up to 8 participants.

4 hours training
1 day training
2 day training

Better call XALT

Create content for your company that is also read.

Frequently asked questions

What technical requirements do participants need to fulfill?

Participants need a laptop and access to the Internet. For on-site training, a suitable room, flipcharts and a projector are required. Training courses can also be held at the XALT offices in Leipzig or Munich.

What teaching methods and materials are used?

The training includes a presentation and explanation as well as application examples. The two-day course also includes the development of a campaign content plan based on a practical example. The 4-hour introduction outlines the 10 questions that serve as a guide for content creation and is particularly suitable for beginners who want to gain an initial overview.

Who is the course suitable for?

The course is suitable for anyone who wants to improve their content creation skills, especially for beginners who want to gain an initial overview.

What are the benefits of the training for everyday work?

The training provides easy-to-understand guiding questions and practical examples to help participants create effective and engaging copy that leads to more likes and positive comments.

What advantages does the training offer participants?

The training helps to create and distribute valuable and relevant content in order to attract clearly defined target groups and promote profitable target group campaigns.

Can I cancel or postpone the course?

Yes, up to seven days before the appointment free of charge.

Will I receive a confirmation of participation or a certificate?

Yes, participants receive an individual certificate on completion.

Where are the training courses held?

Online or on site at your company.