Digital customer portal for energy trading: efficient management & onboarding

Manage your products, data and memberships with just a few clicks - completely digitally and traceable at all times.

The initial situation

You are already a customer of a major energy and commodity exchange and need access to their trading platform, let's call it "MarketAccessDesk". You have an account but want to trade new products or change some company details. You may even want to stop trading altogether and cancel certain markets. 

Until recently, this was a time-consuming process - lots of e-mails, phone calls and documents criss-crossed. Now, however, there is a central customer portal that simplifies all inquiries relating to onboarding, trading and administrative processes. In this use case, you will find out what problem the portal solves, how exactly it improves the situation and what results it produces.

The challenge

Fragmented processes and a lack of transparency

  • Multiple contact channels: Previously, communication took place via e-mail, telephone or various forms on the website. This led to a patchy flow of information.
  • Manual workarounds: Each department had its own tools, tables and documents. Customers had to enter the same data multiple times.
  • Lack of overview: A customer wishing to trade new products did not know exactly what the status of his inquiry was or who he should contact if he had any queries.

High expenditure of time and resources

  • Long processing times: Coordination between different teams (e.g. credit department, compliance, sales) slowed down the process.
  • Unclear responsibilities: Customers often had to ask questions because no one felt clearly responsible.
  • susceptibility to errors: The manual gathering of information meant that important documents were sometimes lost, which led to delays or even wrong decisions.

Limited options for existing customers

  • Only sub-processes digitized: Existing customers could already take action, but there was no end-to-end digital solution for changes such as adding new products or changing company data.
  • No direct control: Customers had no easy way of checking whether new board members had already been added or whether new bank details had been entered correctly.

In short, what was missing was a central, user-friendly portal that digitized and automated all the important steps and made them transparent at all times.

The solution

Digital customer portal for energy trading | Efficiently manage administration & onboarding


The customer portal as a central point of contact

The client portal bundles all relevant functions and enables existing clients to manage all onboarding and trading requests in one place.

  • Access for existing customers only: Currently, the portal is only accessible to customers who are already registered and have an account with MarketAccessDesk. In future, the entire initial onboarding process will also be integrated.
  • Registration and identification process: Customers can log in using a single sign-on or secure login method and immediately view their requests, documents and current processing status.

Example: Trade new product

An existing customer wants to trade not only existing energy products on the MarketAccessDesk, but also new derivatives. He applies for the product extension in just a few clicks via the portal. He uploads the necessary documents (such as financial data or risk assessments) directly. He then keeps track of the status of the activation without having to send extra e-mails to different departments.

Digital customer portal for energy trading - self-service

Automated backend processes thanks to OneAdmission

As soon as a customer starts a request in the portal, tickets are automatically generated in the OneAdmission project. This project serves as a central control system for all internal teams.

  • Assignment to responsible teams: Depending on the topic (e.g. creditworthiness, compliance, clearing), OneAdmission creates separate sub-tickets and assigns them to the right specialist departments.
  • Clear workflows: Each process runs through clearly defined phases. This minimizes errors and increases processing speed.
  • Clear history: All changes and comments are documented in the OneAdmission project so that every employee can fully understand the processes.
 
Digital customer portal for energy trading - self-service approval process
Self-service - approval process
 
 
Examples of sub-tickets in OneAdmission
  • Onboarding Closure: Refers to the closure or termination of an account.
  • Onboarding: For adding new products or canceling a membership.
  • Onboarding: Controls the admission of markets.
  • Admission: Specific membership process for certain clearing requirements.
  • Credit Analysis: Automatic forwarding to the finance department to check creditworthiness.

The wide range of workflow options covers every scenario, be it a complete change of member, a change of address or the addition of new board members.

Three main processes for the customer

You can currently initiate three main processes in the portal:

  1. Product extension (Product Extension)
    • Add new products or markets to expand the trading portfolio.
    • Extend existing products to new exchanges, provided these are technically and regulatory available.
  2. Change of company data
    • Change of address: Office moved? Simply enter the new address and upload documents.
    • Board change: New members on the board? Enter them and have the Compliance department carry out the necessary checks.
    • Clearing member: Change the bank details or add a new clearing house.
  3. Termination of markets or products (termination requests)
    • Partial termination: Only close the trading of certain products or certain markets.
    • Complete termination: End your membership and terminate all trading relationships.

All of the above requests are mirrored directly in the service portal. There, employees check whether the uploaded documents are complete. As soon as everything fits, the corresponding workflows are triggered in OneAdmission.

Step-by-step process

  1. Customer logs in
    • Via a central dashboard, they have access to requests that have already been submitted or new requests that need to be submitted.
  2. Customer selects desired process
    • Click on "Add product", "Make change" or "Cancel".
  3. Upload relevant documents
    • Forms, proof of identification, financial documents, etc.
  4. First inspection by service team
    • The completeness of the documents will be checked. Further documents may be requested.
  5. Automatic ticket creation in OneAdmission
    • The respective workflows start and distribute the tasks to the responsible departments.
  6. Feedback and tracking
    • The customer can see the current status in the portal at any time. If necessary, they will be asked to provide further information.
  7. Final release
    • As soon as all steps have been completed and checked, the customer receives confirmation and can access the new product or changes are officially in force.
Digital customer portal for energy trading - self-service approval process
Self-service approval process

Self-service for business teams

Automate repetitive tasks and increase the productivity of your teams by up to 50%

The results

Significant time savings

Faster processing: Thanks to automated workflows, the process from application to approval is noticeably shortened.

Less manual intervention: Standardized processes reduce the need for queries.

Maximum transparency

Real-time status: You can see at any time what stage your application is at and which department is currently reviewing it.

Centralized communication tool: Instead of sending countless e-mails, you communicate directly in the portal.

Simplified collaboration between departments

Standardized processes: Each department works according to the same principle and knows its tasks precisely.

Clear responsibilities: Employees can see at a glance which tickets they currently have to process and which deadlines apply.

Minimized error rate and increased compliance

Automatic checks: The system ensures that all required documents are uploaded.

Documentation: Every change is logged in OneAdmission. In the event of audit requests, all data can be retrieved in full.

Future-proof expandability

Expandable: New exchanges, products or onboarding steps can be easily integrated into the existing system.

Prospects for new customers: The plan is to map the entire initial onboarding process in the portal as well.

Practical examples and highlights

Example 1: Change of address without waiting times

Situation: Your company is moving and you need to adapt the new contact data in all relevant systems.

Procedure: Select "Change of address" in the portal, enter the new data and upload the confirmation from the residents' registration office or extract from the commercial register.

Results: The service team checks completeness in the shortest possible time. Tickets are then automatically sent to the compliance and IT department so that everything is updated in the system.

Example 2: Expanding your trading portfolio

Situation: You want to trade new energy markets to diversify your portfolio.

Procedure: In the portal, click on "Add product". A form will ask you for the type of product and the planned trade quantities.

Results: The relevant department receives an automated message. The credit risk is checked (credit analysis), the trade is set up and you are given the green light.

Example 3: Partial termination of individual products

Situation: You realize that a certain product is no longer profitable.

Procedure: You can use the "Cancel" button to specifically deselect this product. A short reason is requested and documents are uploaded.

Results: The termination is reported to all relevant teams by the system so that the connection to this market is cleanly severed.

Self-service for business teams

Automate repetitive tasks and increase the productivity of your teams by up to 50%