
Companies are competing to integrate AI in order to increase productivity, secure a competitive advantage, and achieve new levels of cost efficiency. But this rapid adoption has a downside: AI security.

While Rovo was widely discussed in Barcelona, the real magic is happening one layer deeper: Forge and the Teamwork Graph are becoming the platform that makes AI features not just “nice to have,” but business-critical. This article deliberately does not focus on the already summarized Rovo headlines found elsewhere, but instead shows how teams can now use Forge to quickly unlock solid value—from data integration and governance to reusable agent capabilities.

If your organization uses Atlassian products like Jira or Confluence, you've probably already pushed the standard features to their limits. You've configured workflows, set up automation rules and maybe even explored the Marketplace. But at some point, out-of-the-box solutions reach their limits.