ATLASSIAN SOLUTIONS FOR MEDIA HOUSES & BROADCASTERS

The show is on air. So is the planning.

Campaigns, trailers, podcasts, customer approvals: xalt.tv bundles the workflow solutions we built for one of the largest broadcaster groups in the DACH region, production-ready for your media house.

CAMPAIGN PLANNING · WEEK 29TRAILER – Autumn season 20s cutdownCAMPAIGN – Prime-time launch socialPODCAST – Q4 ad slot bookingINTRO – Show package rebrandAPPROVALIN PROGRESSCUSTOMER REVIEWREADY TO AIROne board per brand – notified automatically, never spammed.

THE SOLUTIONS FROM THE PROJECT

Broadcast workflows born in practice.

No concept paper, every solution ran in production first at a broadcaster group with hundreds of users across several brands.

Campaign planning & SVP

On-air promotion from planning to broadcast: campaigns, individual elements and trailers in linked Jira boards per station brand.

Trailer & production workflows

Editing, versions, cutdowns and broadcast approvals with clear status, including intro and show-package production.

Customer approvals

External approval workflows for advertising customers and agencies, without guest-access chaos, with a complete history.

Advanced List for media teams

Monday-style list views in Jira with formulas, colours and custom fields. Creative teams keep working the way they always have.

Automation library

Hundreds of proven automations: notifications, formula recalculations, status changes, migrated and documented.

Multi-brand architecture

Multiple station brands, one platform: separate projects, shared governance, clean permissions.

MONDAY → JIRA MIGRATION

Board by board, without going off air.

Into the sandbox first, tested with the teams that use it, then live.

1
Step 01

Sandbox-first

Every board is tested with real data before go-live.

2
Step 02

Automations included

Notifications stay off until the sync is stable, no notification chaos.

3
Step 03

Technical sync user

A clean migration with an audit trail instead of copy-paste.

4
Step 04

Transparent status page

The team can see at any time which board goes live when.

ALSO FOR AUDIO & PODCAST

Podcast bookings to ad production.

The same workflows, tailored to podcast teams.

Bookings, campaign planning, customer approvals and ad production for audio marketing run on the same boards as the TV business, just tailored for podcast teams.

  • Podcast bookings with slot management and customer status
  • Campaign planning alongside the TV business
  • Ad production using the same approval workflows

REFERENCE

Developed and running in production at one of the largest broadcaster groups in the DACH region.

30+
Boards migrated
300+
Automations
4+
Station brands
0
Off-air incidents

DEMO

Your station. Our workflows.

We show you the boards live, with real broadcast use cases, not demo data.