Content Is King Training: 10 Questions to Effective Content
Unleash the full potential of your content—make your messages clear, relevant, and irresistible. Content is King: your training for targeted and impactful content creation. In our training, you'll learn how to use clear and relevant content to engage your target audience—for example, as part of change management when introducing new technologies in your company.
Why the Content Is King Training from XALT
- Which target audiences should be addressed?
- How do I ensure my content is relevant?
- How do I reduce excessive complexity in the content?
- How do I structure my texts?
- How do I find and create strong calls to action?
- How do I achieve engagement in my content?
Training Content
- Defining goals: Learn how to set clear and measurable goals for content to ensure its success.
- Defining target audiences and creating buyer personas: Learn how to precisely identify target audiences and create buyer persona profiles.
- Recognizing the needs and problems of the target audience: Learn methods to find out which urgent problems and desires the target audience has.
- Describing value for the target audience: Learn how to clearly and convincingly present the benefits and added value for the target audience.
- Creating content: Learn best practices for creating text and visuals, including length, structure, and complexity.
- Measuring success: Techniques for measuring the success of content and analyzing performance.
- Formulating calls to action: Develop strategies to plan the next step toward the goal and formulate effective calls to action.
Who Is the Content Is King Training Suitable For?
The training is aimed at all employees who create effective content in a business context. This includes employees and editors who write intranet content, project and product managers who create user stories, product documentation, and training materials, as well as communications managers, product marketing managers, and many others.
Training Goals
- Understanding the content basics: Knowing what to think about as a content creator so the impact of your text isn't left to chance.
- Recognizing information needs: Being clear about what information is needed to create effective content.
- Sources for gathering information: Knowledge of where and how to obtain relevant information.
- Metrics for content decisions: Familiarity with various metrics that help decide on the length, structure, and type of content.
Meet Our Content Expert
Content Is King Training – Format
The training can be held on-site or online to address participants' questions in detail. The training takes place over two consecutive days and offers space for up to 8 participants.
- Duration: 4 hours
- Remote or on-site at your company
- Number of participants: 3 to 8 people
- Certificate of completion
*plus VAT.
- Duration: 1 day
- Increased hands-on component
- Remote or on-site at your company
- Number of participants: 3 to 8 people
- Certificate of completion
*plus VAT.
- Duration: 2 days
- Remote or on-site at your company
- High hands-on component
- Number of participants: max. 8 people
- Certificate of completion
*plus VAT.
Frequently Asked Questions
Participants need a laptop and internet access. For in-person training sessions on-site, a suitable room as well as flip charts and a projector are required. Training sessions can also take place at XALT's offices in Leipzig or Munich.
The training includes a presentation and explanation as well as application examples. The two-day training also includes developing a campaign content plan using a practical example.
The training is suitable for anyone who wants to improve their content creation skills, especially beginners who want to get an initial overview.
The training offers easy-to-understand guiding questions and practical examples that help participants create effective and engaging texts that lead to more likes and positive comments.
The training helps create and distribute valuable, relevant content to attract clearly defined target audiences and promote profitable audience actions.
Yes, free of charge up to seven days before the date.
Yes, participants receive an individual certificate upon completion.
Online or on-site at your company.